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Farnham Ale & Lager identity

Packaging, Consumer

The Farnham Ale & Lager Brewery is a new company that is making a splash in Canada, a country that takes its beer seriously. Montréal-based lg2boutique designed a complete brand for the new brews, including the graphic identity and packaging. The brewery takes its name from its hometown of Farnham, a railway hub in Québec’s Eastern Townships, and all of the graphic elements were chosen to highlight the beer’s origin. Four different flavors are identified by strong color codes, and each is proudly emblazoned with a number that indicates their bitterness in IBUs—that’s International Bitterness Units, of course. The logo’s diagonal cross symbolizes a railway crossing, and the design appears not only on the packaging, but also on clothing, caps, glasses and coasters.

Mira Gauthier/Anthony Verge, designers; Jacques de Varennes, creative director; Marc Rivest, production designer; Julie Pichette, producer; Isabelle Miville, project manager; Catherine Darius, strategy; lg2boutique (Montréal, Canada), design firm; Farnham Ale & Lager, client.