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02.08.13

Fastjet Identity

Identity, Business

SomeOne's co-founder, executive creative director, Simon Manchipp, said, "An airline is one the best opportunities to deploy our 'BrandWorld thinking' and the team at FastJet immediately saw the potential in launching with a wider reaching range of brand assets from day one. FastJet is the new smart way for Africa to travel. The organization needed to launch with an equally smart way to communicate. Traditionally African airlines are some of the most expensive in the world yet are stuck in the past regarding their branding. We wanted to introduce charm into a charmless category. The African Grey parrot is one of the most intelligent birds on the planet. It is known in African mythology for having the 'kindest and most generous heart.' The bird is also commonly kept as a family pet and are deeply loved by African people. All perfect connections for Africa's newest and smarter way to travel."

Shaun Turnbull, designer; Mark Smith, senior designer/illustration; Laura Hussey, creative director; Simon Manchipp, executive creative director; Animade, animation; Aurophonic.com, music; Francesca Casati/Laura Coulson, project managers; Access Leo Burnett, ad agency; SomeOne (London, United Kingdom), design firm; Richard Bodin/FastJet/Ed Winter, clients.

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