12.04.08

First Blush packaging

Packaging, Consumer

Los Angeles-based studio Ferroconcrete has branded this relatively new company featuring juices and teas made from varietal wine grapes: Merlot, Cabernet, Chardonnay and Syrah. The company refers to its product as “Grape Juice All Grown Up” and takes a more sophisticated approach by focusing on themes of color, beauty and the prized health benefits that grape juice offers. To make the product stand-out on store shelves, bottle sizes were trimmed from 16 ounces to a sleek 11.5 and a transparent label allows the beauty of the natural juice shades to take center stage.

Yolanda Santosa/Ann Mimi Kim/Sunjoo Park/Wendy Thai, designers; Luellen Renn, writer; Yolanda Santosa, creative director; Ronny Widjaja, Web developer; Paul Taylor, photographer.

www.ferro-concrete.comwww.firstblushjuic ...