03.14.12

Five & Dime Eatery brand design

Identity, Consumer

The name for this restaurant/café in Singapore is based on the variety stores of many childhoods—in which everything is sold for five or ten cents. Bravo Company (Singapore) used a coin as a visual representation of the name and set about branding a line of inexpensive items to sell to patrons.

Amanda Ho, art director; Edwin Tan, creative director.

www.bravo-company.infowww.fiveanddime.com.sg