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FlexFit Headwear wall graphics

Environmental Graphics, Consumer

FlexFit asked illustrator/art director Timothy Goodman to come up with an idea for a mural that could be drawn in a tradeshow booth in real-time, during the first day of the MAGIC Marketplace in Las Vegas. The show appeals to the urban/streetwear fashion community and although it was important that the mural be relative to that culture; but Goodman wanted an experience that wasn’t too literal. The solution: Using Sharpie paint markers he hand-lettered Tupac Shakur lyrics on 500-square-feet of wall space in 9 hours.

[photo credit: Daniel Rhie]

Timothy Goodman, creative director/illustrator; Andy Song, producer.