04.16.12

Florida Aquarium "Clouds" outdoor campaign

Out-of-Home Ads, Consumer

Wanting to connect with the child-like dreamer that lives in everyone, Tampa, Florida’s Pyper Paul + Kenney created an outdoor image campaign that reinforces how the Florida Aquarium takes imaginations to new places. Instead of a typical hard-sell, this series of billboards is emotional, imaginative and something everyone can relate to—like staring at clouds and seeing them form different shapes. In the two months that they ran, attendance at the aquarium was up from the previous year by 31 percent.

Kris Gregoire, art director; Michael Schillig, writer/associate creative director; Tom Kenney, executive creative director.

pyperpaul.comflaquarium.org