11.06.09

Fondation Abbe Pierre "Rock On" campaign

Posters, Public Service

From September 18 to 28, a special auction took place on eBay.fr; it was the climax of a campaign organized by Paris, France-based BDDP Unlimited for the Fondation Abbé Pierre. The agency asked famous underground graphic designers to create seven advertising posters to denounce extreme housing conditions. The posters were distributed at music festivals during the summer and at the end of the season, the Fondation Abbé Pierre sold a unique serigraphic edition. This strategy, developed in the social spirit of rock, has garnered attention from a young audience, the primary victims of bad housing conditions, and helped the foundation gather 15,800 signatures, which will be sent to the Ministry of Housing.

Fabien Nuñez/Jules Le Barazer/Arnaud Ibanez, art directors; Fabien Duval/Yann Corlay/Swann Richard, designers; Guillaume-Ulrich Chifflot, creative director; Chuck "Firehouse" Sperry (U.S.)/Am I Collective (South Africa)/TLOB (Two Lobes One Brain)/Zur, LeJeuneBloblor/Lindsey Kuhn (U.S.)/Drowning Creek (U.S.)/Michael Hacker, illustrators; Marie Ferrara/Elise Kubler/Marie d’Ovidio, print production.

www.bddpunlimited.comwww.fondation-abbe ...