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Food Wealth packaging

Packaging, Consumer

Food Wealth makes products for export, so the company needed a simple design language that could reach different foreign markets. Greek design firm mousegraphics started with a logo in which the brand’s initials are engulfed by the lush foliage of typical Greek flora. The design creates the illusion of a tiny garden, an immediate association with the idyllic land where the products are produced. The theme continues on the packaging, where outlines of branches and tree leaves reference the source plant for every product. Olive trees and thyme are printed on transparent glass jars, allowing easy identification and complementing the food within.

Gregory Tsaknakis, art director; Kostas Kaparos, designer; mousegraphics (Athens, Greece), design firm; Food Wealth Ltd., client.