The freestyle skiers in DOT DOT DASH’s spot brave intense training in order to take flight.
Freestyle Canada governs the sport of freestyle skiing across Canada. So when the federation enlisted the creative storytelling and production services of DOT DOT DASH in the creation of an anthemic video, the Toronto-based ad agency took Freestyle Canada’s brand story to the skies. DOT DOT DASH’s team accompanied Olympic– and X Games–winning athletes to some of the world’s best destinations for winter sports, from Whistler, British Columbia, to Lac-Beauport, Québec, all the way to Switzerland’s Saas-Fee and Zermatt. With a script by Vancouver, Canada–based creative agency Will Creative Inc., the piece follows skiers from all four freestyle disciplines as they undertake intense training—and often huge risks. Grit and perseverance pay off as each athlete in the spot takes flight in spectacular fashion.