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09.27.12

French & Co. Remodeling direct mail posters

Direct Mail, Business

The perception that home prices have stabilized in most markets across the country is encouraging homeowners to start working on their on-hold lists of improvement projects. To take advantage of this trend, French & Co. Remodeling, a small company in Louisville, Kentucky, distributed these four posters to the city’s more affluent zip codes. Two Guys Agency positioned the company against the larger remodeling firms in the area with images that visually stress French’s old-school craftsmanship and headlines that give the firm a straight-talk, off-the-cuff personality.

Kevin Lippy, art director/photographer; Rankin Mapother, writer.

www.twoguysfreelan ...