04.14.09

Frito-Lay "Love & Sockets" TV spot

TV/Radio Commercials, Consumer

Goodby, Silverstein & Partners’s latest campaign (“Made for Each Other”) for Frito-Lay Dips is all about that brilliant moment where two worlds collide to make an even greater whole. It consists of five broadcast spots that direct traffic to madeforeachother.com where visitors can explore a colorful landscape of whimsical characters all searching for their perfect mate. Like the pieces of a puzzle, the key to a lock or Frito-Lay dips and chips, the duo’s that find each other are a perfect fit. Directed by David Lobser of Blacklist, “Love & Sockets” is one such story.

Hunter Hindman, GS&P/ Rick Condos, GS&P, group creative directors; Jessica Feeney, GS&P, art director; Alexandra Tyler, GS&P, senior writer; David Lobser, Blacklist, director; Todd Porter (music), GS&P/Jonathan Percy, GS&P/Karen Lawler, Blacklist/Alexander Unick, Blacklist, producers; Julie Hart, GS&P, senior producer; Amanda Cox, GS&P/Adina Sales, Blacklist/Aaron Kisner, Blacklist, executive producers; Peter Richardson, Little Sister/Ian Brauner, Little Sister, animators; Gwen Murray, Little Sister/Yaron Canetti, Little Sister. rigging; David Avetisov, Little Sister, modeler; Kristian Merc, Little Sister, matte painter; Melodium, music; Cobra Creative (logo), production company; Nancy Reyes, GS&P, account director; Nida Haider, GS&P, account manager.

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