05.12.10

The Generic Man short film

TV/Radio Commercials, Consumer

Citizen Jones and Industry Films released Tokyo Glow, a branded short film produced in partnership with Los Angeles shoe designer The Generic Man. Written and directed by Jonathan Bensimon and produced by Jonas Bell Pasht, it follows the nighttime journey of an illuminated man as he embarks on an adventure through city streets. Shot on location throughout Tokyo, using thousands of individual digital stills, the short film features original music by indie rock band Kidstreet, who recently signed with Nettwerk Records (and will be releasing their debut album in 2010). To achieve the striking effect of the illuminated man, a light suit was constructed using hundreds of feet of high-voltage LED rope lights and a translucent nylon outer shell. The production had its set of additional challenges, not the least of which was avoiding the Yakuza—Tokyo’s notorious mafia—while shooting extensively in their territory without permission. Michael Lambermont, executive producer at Alter Ego in Toronto, oversaw the effects-heavy post-production process, which included weeks of extensive rotoscoping and compositing, plus a final color grade, once the effects were complete.

Jonathan Bensimon, director of photography; Citizen Jones (Los Angeles)/Industry Films (Toronto), production companies; Stealing Time (Toronto)/Alter Ego (Toronto), post production companies; Geoff Ashenhurst, Stealing Time, editor; Iugo (Tokyo), production service company.

www.industryfilms.comwww.thegenericman.com