Glitch spot for Nissan Micra Exhibit

Glitch spot for Nissan Micra

TBWA introduces the new Nissan Micra to savvy female drivers.

The Nissan Micra has been marketed as a car for independent women since its launch 30 years ago. In September, TBWA helped introduce the latest Micra to a new generation of savvy female drivers with the Go Get It campaign. “Glitch” is one of three videos that feature, in the words of creative director Rudi Anggono, “Micra women wriggling out of tricky situations with humor and confidence.” What that means, particularly in “Glitch,” is having the confidence, creativity and sheer nerve to outsmart the people around them and do things their own way.

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