09.08.10

Google "New Baby" Web video

TV/Radio Commercials, Consumer

Building on the initial success of the popular “Parisian Love” TV spot that was the talk of this year’s Super Bowl, the new “Search On” online video campaign highlights life’s journeys and illustrates how people use Google for life’s questions. Created in a collaboration between Google Creative Lab and New York agency Johannes Leonardo, the launch spot, “New Baby” takes viewers through the journey of parenthood. The campaign (which includes “Brother and Sister”) brings to life the human element of online searches with authentic Google search results that tell the story behind the search experience. The campaign beautifully captures the positive impact Google has on people’s lives through its commitment to be comprehensive, relevant, fast, user-friendly and unique.

John Ortved/Emmie Nostitz/Ferdinando Verderi, art directors/writers; Executive Creative Director: Jan Jacobs/Leo Premutico, executive creative directors; Bruce Herrman, Lost Planet NY, editor; TJ Vierling, Lost Planet NY, graphic artist; Matthew Mattingly, agency producer; Marcia Wigley, Lost Planet NY, post producer; Krystn Wagenberg, Lost Planet NY/Lucy Alper, Fall on Your Sword, executive producers; Henry Boy, sound designer; Fall on Your Sword, composer; Scott Perrson, Sound Lounge on Hudson, mixer; Frederique Nahmani, account director.

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