09.02.08

Gorge Grown Farmer's Market out-of-home campaign

Out-of-Home Ads, Consumer

To create awareness for a local farmer's market, Portland, Oregon ad agency Owen Jones & Partners lined an entire block with gigantic carrots and covered downtown with antenna skewers. The client had a very limited budget, so the creative team built the props themselves in their backyards (for under $1,800). The result: On its first day, the entire market sold out before closing; the following week, the number of vendors was doubled to help meet demand.

Craig Skinner, art director; Nick Hughes, writer; Brian Hennessy, creative director.

www.owenjonesandpa ... www.gorgegrown.com ...