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09.02.08
Gorge Grown Farmer's Market out-of-home campaign
Out-of-Home Ads, Consumer
To create awareness for a local farmer's market, Portland, Oregon ad agency Owen Jones & Partners lined an entire block with gigantic carrots and covered downtown with antenna skewers. The client had a very limited budget, so the creative team built the props themselves in their backyards (for under $1,800). The result: On its first day, the entire market sold out before closing; the following week, the number of vendors was doubled to help meet demand.
Craig Skinner, art director;
Nick Hughes, writer;
Brian Hennessy, creative director.
www.owenjonesandpa ... www.gorgegrown.com ...