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Great Plains SPCA ad campaign

Print Ads, Public Service

This humorous new campaign for Great Plains SPCA, by Meers Advertising, is a completely different way of thinking about spaying and neutering pets. The agency aspired to find a little truth in the way animals, that aren’t spayed or neutered, act. The campaign includes television commercials, online and guerilla marketing and print ads with blatant headlines; he first spot, “Dirty Laundry,” takes a behaviorial issue and, from it, creates an educational message.

Brandon Bennett, art director; Brandon Bennett/Taylor Pruitt, designers; David Thornhill, creative director; Ron Berg Studio, photographer; Tiffany Matson, retoucher; Syndicate Studio, video editor.

www.meers.comwww.greatplainsspc ...