Great Plains SPCA ad campaign
Print Ads, Public Service
This humorous new campaign for Great Plains SPCA, by Meers Advertising, is a completely different way of thinking about spaying and neutering pets. The agency aspired to find a little truth in the way animals, that aren’t spayed or neutered, act. The campaign includes television commercials, online and guerilla marketing and print ads with blatant headlines; he first spot, “Dirty Laundry,” takes a behaviorial issue and, from it, creates an educational message.
Brandon Bennett, art director;
Brandon Bennett/Taylor Pruitt, designers;
David Thornhill, creative director;
Ron Berg Studio, photographer;
Tiffany Matson, retoucher;
Syndicate Studio, video editor.