The Green Ant poster campaign Exhibit

The Green Ant poster campaign

Richter7’s poster campaign for the vintage furniture retailer speaks directly to its niche.

This retailer of vintage modern furniture is always looking for ways to expand their small but loyal customer base; Salt Lake City-based Richter7 created this series of posters to speak directly to its audience. Placed in eclectic shops and galleries—exactly the kinds of places frequented by fans of this style of furniture—the posters have been so well received that the assignment was expanded to include the development of a new identity and Web site.

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