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The Green Ant poster campaign

Posters, Consumer

This retailer of vintage modern furniture is always looking for ways to expand their small but loyal customer base; Salt Lake City-based Richter7 created this series of posters to speak directly to its audience. Placed in eclectic shops and galleries—exactly the kinds of places frequented by fans of this style of furniture—the posters have been so well received that the assignment was expanded to include the development of a new identity and Web site.

Dave Larson, art director; Gary Sume, writer; Dave Larson/Gary Sume, creative directors Dave Newbold, executive creative director; stock, photographer; Cynthia Griffin, production manager.