This brand refresh for Green Ocean (GO) seafood helped the frozen seafood distributor gain traction in the marketplace. The logo was updated with nautical icons, in black only, and the company initials were used to create more appeal for the consumer. Great food styling, recipe suggestions and superb photography highlight the quality of the product. The frozen fish freezer aisle is typically a sea of blue and yellow. To stand out while representing GO's sustainable fishing practices, a craft paper background was used with strong black accents, and a homey touch was added by introducing a variety of plaid textile patterns— each pattern representing a unique variety.