04.10.09

Greyhound print ads

Print Ads, Consumer

How do you get younger riders to ride the bus? What Sausalito, California-based Butler, Shine, Stern & Partners did in their recent campaign for Greyhound was to stop talking about transportation and start talking about travel. Transportation gets you to a location on a map, but travel is emotional, life-altering. empowering and a uniquely American rite of passage. Whether it's 50 miles or 500 miles, its real end destination is a feeling, a memory, a story—an opportunity. An open road opens minds.

Justin Bucktrout, art director; Chris Hancock, writer; John Butler/Mike Shine, creative directors; ilovedust, illustrator; Dillon Nugent, account director; Julia Shapiro, account supervisor; Lori Walker, art buyer; Karen James, print producer.

www.bssp.comwww.greyhound.com