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08.12.13

Gulp Milkshake brand and packaging

Identity, Consumer

“Gulp isn't just a name—it’s an attitude, a way of behaving,” says Hanne Haugen of Wieden + Kennedy London. “You don't just sip a Gulp, you gulp a Gulp.” When branding this new line of milkshakes, the agency focused on packaging and created a design that lives and breathes the Gulp philosophy. Using fun messaging, a bespoke “shaken-up” typographic style, bold colors and big stripes, W + K fashioned a range of iconic bottle designs that bring a fresh new approach to a somewhat tired category.

Caroline Riis, writer; Michael Bow, designer; Dan Norris/Ray Shaughnessy, creative directors; Wieden + Kennedy London (London, United Kingdom), ad agency; Arla Foods, client.

wklondon.com/