Open created an identity and an experience that combines an ecletic mix of old and new.
In summer 2012, this bicycle-themed bar opened in Toronto’s famously eccentric Kensington Market. Using a philosophy of adaptation and alteration and an eclectic mix of old and new, local creative agency Open created an identity and an experience that resonates. The logo uses a simple sans serif font with added custom elements; it’s a playful language of authentic Victorian imagery overlaid with a half-tone pattern to create a modern feel.
Communication pieces reinforce Handlebar’s spirit by referring to the history of bicycle culture of Toronto. From bathroom signage and a direct marketing card (placed in the spokes of bicycles in Toronto’s downtown core) to a special draft lager (The Handlebrew) and the bar’s signature shot (The Tandem, which comes on its very own coaster built for two) it’s an experience uniquely Toronto.