Handsome Cycle Co. Exhibit

Handsome Cycle Co.

KNOCK designed a shopping experience that encourages customization for the cycle company’s store.

Handsome Cycle Co. was opening its first retail space, located in the Warehouse District of Minneapolis, and the proprietors were looking for a new concept that truly reflected the Handsome lifestyle. KNOCK designed and assembled every part of a customized shopping experience—from the front door to the checkout counter, including digital projections of video and animation and bike customization tables—to be as Handsome as could be. The result? A most Handsome shop, which quickly became a hotspot for a Minneapolis cycling crowd that had been eagerly awaiting its arrival.

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