Knoed Creative’s identity design gracefully describes the sandwich chain’s mission.
Local restaurant chain Hannah’s Bretzel has provided healthy, gourmet sandwiches to downtown Chicago for eight years, while keeping the smallest carbon footprint possible. Design firm Knoed Creative worked within the eatery’s existing modern aesthetics to create an entirely new identity and environmental graphic system. Minimal illustrations gracefully describe the restaurant’s mission on its packaging, menus and signage—for example, wall graphics display word bubbles containing the history of its environmental achievements. Vivid red connects the separate elements of the identity together and extends to the restaurant’s ads, vehicle wraps and trade show booths, among other media/collateral.