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Harvey Nichols print ads

Print Ads, Consumer

To announce the launch of the new Autumn/Winter 2011 Collection (dubbed “The Reaction Collection”) at Harvey Nichols, Y&R Dubai highlighted the impact the collection has on people. A special media operation by the creative team replaced the eyes of the people in the print ads with googly eyes.

Kalpesh Patankar, art director; Shahir Zag, writer; Shahir Zag/Kalpesh Patankar, creative directors; James Day, photographer; Amin Soltani, producer; Nadine Ghossoub, planner.