Havertys "Meet The Parents" TV spot
TV/Radio Commercials, Consumer
While most furniture retailers scream about sales, Havertys focuses on what its furniture actually means to its customers: It’s a reflection of creativity and individuality. In its first humorous spot for the manufacturer, Kansas City, Missouri-based agency Bernstein-Rein put the spotlight on the Havertys customer. In its second, “Meet the Parents,” the same main character uses her furniture to make a solid first impression on her boyfriend’s parents. At a restaurant.
Bart Ashford, art director;
Dan Gier, writer;
Dan Gier/Bart Ashford, associate creative directors;
Brian Brooker, chief creative officer;
Janel Lamonica, group creative director;
Tim Hamilton, director;
Pete Meyer, editor;
Ruth Collins, producer.