10.11.12

Havertys "Meet The Parents" TV spot

TV/Radio Commercials, Consumer

While most furniture retailers scream about sales, Havertys focuses on what its furniture actually means to its customers: It’s a reflection of creativity and individuality. In its first humorous spot for the manufacturer, Kansas City, Missouri-based agency Bernstein-Rein put the spotlight on the Havertys customer. In its second, “Meet the Parents,” the same main character uses her furniture to make a solid first impression on her boyfriend’s parents. At a restaurant.

Bart Ashford, art director; Dan Gier, writer; Dan Gier/Bart Ashford, associate creative directors; Brian Brooker, chief creative officer; Janel Lamonica, group creative director; Tim Hamilton, director; Pete Meyer, editor; Ruth Collins, producer.

www.bernstein-rein.comwww.havertys.com