Havertys "Speed Date" TV spot
TV/Radio Commercials, Consumer
Ad agency Bernstein-Rein (Kansas City, Missouri) just finished this TV spot for Southeast furniture retailer Havertys that puts the spotlight squarely on its customers. In the spot, radically different for the category, a young woman goes on a speed date accompanied by her furniture. While most furniture retailers scream about sales, Havertys focuses on what furniture means to their customers: A chair in a living room is more than a chair; it’s a reflection of creativity and individuality.
Bart Ashford, art director;
Dan Gier, writer;
Dan Gier/Bart Ashford, associate creative directors;
Janel Lamonica, group creative director;
Brian Brooker, chief creative officer;
Ruth Collins, producer.