05.07.10

HAZCO Demolition Services direct mail

Collateral, Business

When developing a new building, demolition of the existing structure may not be the first thought that comes to mind, but removing it can often be a necessity. TAXI, Canada decided to talk to building developers in their language by sending out an architectural drawing (created on CAD software and printed on architectural bond paper) of what a demolition would look like as a drawing. Sent in an “official” architectural tube, it takes something architects and developers see virtually every day and uses it to play into what HAZCO does in a simple, fun and singular way.

Kelsey Horne, art director; Kelsey Horne/Darcy Twarog, designers; Nick Asik/Trent Burton, writers; Steve Mykolyn, chief creative officer; Trent Burton, creative director.

www.taxi.cawww.hazcoenv.com