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06.14.10

Heineken "Men With Talent" TV spot

TV/Radio Commercials, Consumer

First up was “Walk-in Closet,” now Heineken has masculinized another typical female phenomenon—reality TV competitions. TBWA\NEBOKO (Netherlands) created this entertaining spoof of shows like American Idol, The X-Factor and Holland’s Next Top Model, and added competitions that involve a lot of beer. The commercial premiered in Holland after a trailer aired on all Dutch television channels.

Jorn Kruijsen/Jeroen van de Sande, concept; Marc Leurs, strategy; Bart Timmer, Czar, director; Kiek Beljaars, producer.

www.neboko.nlwww.heineken.com