Heineken "Men With Talent" TV spot
TV/Radio Commercials, Consumer
First up was “Walk-in Closet,” now Heineken has masculinized another typical female phenomenon—reality TV competitions. TBWA\NEBOKO (Netherlands) created this entertaining spoof of shows like American Idol, The X-Factor and Holland’s Next Top Model, and added competitions that involve a lot of beer. The commercial premiered in Holland after a trailer aired on all Dutch television channels.
Jorn Kruijsen/Jeroen van de Sande, concept;
Marc Leurs, strategy;
Bart Timmer, Czar, director;
Kiek Beljaars, producer.