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10.26.12

Hochstadter's Slow & Low identity & packaging

Packaging, Consumer

Originally popular in the pre-prohibition era, rock and rye whiskeys have been made since 1884. Hochstadter’s Slow & Low Rock & Rye Whiskey is distilled and hand bottled in its Philadelphia birthplace. Minneapolis-based Duffy & Partners created the identity, packaging (form and graphics), secondary packaging and website design that reflect the brand’s decidedly tough and subtly timeless roots with a unique toast to an ageless American spirit. A legacy in motion, from the hands of a third-generation distiller and the recipe of his grandfather—this one of a kind collaboration aspired to revise a boldly, iconic brand in the highly competitive spirits category.

Ken Sakurai, designer; Joe Duffy, creative director; Cooper Spirits International, client.

www.duffy.comdrinkslowandlow.com