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HogWine Potato Chips POP campaign

Out-of-Home Ads, Consumer

These relatively new creations (chips and the marinades) from Mississippi based Southern Spoon are found in several grocery stores in the Southeast and in vending machines across thirteen states. However, the creator and “Keeper Of The Sauce,” David Wilson found that fighting for shelf space in the grocery stores was difficult and that his HogWine customers sometimes had a hard time finding their chips. Los Angeles-based Sick, Inc. designed this series to grab the attention of both new and loyal customers.

Matt Whitfield, art director; Chris Stoltz/Matt Whitfield, writers; Matt Whitfield/Sam Crawford, creative directors.