Airbnb is a pioneer of social innovation, creating new ways for people to travel, explore and share resources by connecting online. Hollywood & Vines is a first-of-its-kind short film directed via Twitter and shot entirely on Vine. Airbnb itself is never mentioned, and yet the film uniquely captures the principles that make the company special. MullenSF worked with award-winning screenwriter Ben York Jones and acclaimed director Miles Jay on the storyline: the transformative journey of a simple piece of paper. Submissions came in from all over the world, from Kansas to Kuwait and everywhere in between. In the end, MullenSF used over 100 videos to create a film that embodies the Airbnb mission and tells a touching story of travel, adventure, and finding your place in the world.