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04.22.08
Holocaust Awareness Week newspaper ad
Print Ads, Public Service
Created for the University of Boulder’s campus Jewish organization, by TDA Advertising & Design, this ad built attendance at Hillel Colorado’s Holocaust Awareness Week, February 25–28. The intentionally understated ad appears, at first glance, to show nothing more than a book’s tattered spine. A closer look reveals that the book is The Diary of Anne Frank; a closer look, still, that the librarian has classified the Nazi-era autobiographical classic as “fiction.” The ads ran as wildpostings and in student newspapers.
Will Geddes, art director/photographer;
Jonathan Schoenberg, writer;
Jonathan Schoenberg/Thomas Dooley, creative directors.
www.tdaadvertising.comwww.colorado.edu/s ...