Hood Slide spot Exhibit

Hood Slide spot

DDB Canada ’s fun campaign for Vancouver Police Foundation centers on cop sunglasses. 

The Vancouver Police Foundation was struggling. The foundation’s donor list consisted of a few dozen generous benefactors, but for long-term viability, the foundation needed to introduce itself to the rest of the city and raise awareness in the community.

That’s where DDB Canada came in. The Vancouver-based agency created the Vancouver Police Department sunglasses. These iconic cop shades not only serve as a visual symbol of support that Vancouverites can wear proudly, but also act as a creative theme that drives the entire campaign. “Hood Slide” is a video spot created to show people that the campaign is a chance to get involved in a fun social phenomenon.

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