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Hood Slide spot

Online Ads, Consumer

The Vancouver Police Foundation was struggling. The foundation’s donor list consisted of a few dozen generous benefactors, but for long-term viability, the foundation needed to introduce itself to the rest of the city and raise awareness in the community.

That’s where DDB Canada came in. The Vancouver-based agency created the Vancouver Police Department sunglasses. These iconic cop shades not only serve as a visual symbol of support that Vancouverites can wear proudly, but also act as a creative theme that drives the entire campaign. “Hood Slide” is a video spot created to show people that the campaign is a chance to get involved in a fun social phenomenon.

John Larigakis, art director; Neil Shapiro, writer/associate creative director; Cosmo Campbell/Dean Lee, executive creative directors; Philip Lanyon, director of photography; Nathan Valente, contributing artist; Don Macdonell, editor; Daniel Pruger, online editor; Wave Productions, music company; Craig Warian, sound engineer; Jeff Low, director; Randy Egan, colorist; Dennis Beier, line producer; Natalie Godfrey, planner; Dana Rudelier, agency producer; Craig Zarazun, music producer; Roger Nairn, project manager; OPC, production company; Post Pro Media, post-production company; OMD Vancouver, media agency; DDB Canada (Vancouver, Canada), ad agency; Vancouver Police Foundation, client.