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04.24.13

iNature Skincare packaging

Packaging, Consumer

"iNature Skincare is a series of three skincare products with Calendula and Sandalwood as key natural actives. All ingredients are natural and free from parabens, artificial colors and fragrances. Our assignment was to design a series of relevant packaging for the three products and differentiate them by their level of hydration.

"The box is made of a rough grey cardboard which represents the naturalness of the product. The keyword for the solution is 'moisture' which is visualized by hand-painted aquarelle water drops in three different colors: each color represents a level of hydration. To get the print as good as possible on the grey cardboard we first needed to print a white background behind the drops. Thereafter the yellow, orange and red drops could be printed."

Bedow, agency; Perniclas Bedow, creative director; Anders Bollman/Carla Osma Cortés, designers.

bedow.se