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Indian Motorcycle ads

Print Ads, Consumer

For the last half-century, there has been only one option for bikers who want an American motorcycle with a rich, legendary history. But now, Indian Motorcycle, America’s first motorcycle company, is bringing choice back to the industry. This teaser campaign, created by Colle+McVoy, begins to set the stage for the worldwide reveal of Indian’s all-new motorcycle later this year.

Indian had been through some hard times since the original company went under in 1953, and numerous attempts to keep the brand relevant had tried and failed. The new campaign aims to transform the brand from a legend of old to a culturally relevant force, building motorcycles for the road ahead.

Matt Pruett/Joel Stacy, associate creative directors; Bryan Michurski, group creative director; Mike Caguin, chief creative officer; Scott G. Toepfer, photographer; Cynthia Anderson/Marc Hortsch/Eric Skaare, studio artists; Chris Peters, art buyer; Pooh Keoraj/Gwen Litz, project managers; Colle+McVoy (Minneapolis, MN), ad agency, Indian Motorcycle/Polaris Industries, Inc. clients.