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04.16.13

Indian Motorcycle Catalog

Collateral, Consumer

For the 2013 Indian Motorcycle Catalog, Colle+McVoy wanted to create something that would highlight the bikes, but also have more lasting value. Instead of making a simple page-by-page catalog, the Minneapolis-based agency manifested a unique piece with multiple, independent sections that each fold out into a collectible poster. A perfect way to entice riders, thousands of whom bring the catalog/posters home from dealers and motorcycle shows across the country. The design brings the vintage appeal of the 113-year The Indian Motorcycle brand into a modern scale, building excitement and confidence in the brand's future under its new ownership by power sports company Polaris.

Mike Caguin, chief creative officer; Joe Monnens, group creative director; Matt Pruett, associate creative director/art director; Joel Stacy, associate creative director/copywriter; Adam Ridgeway, copywriter; Brad Smith, print producer; Tera Gilmore, studio artist; Chris Peters, art buyer; Chank Diesel/Anne Ulku, typographers; Jim Gallup, photographer/retoucher; Bolger, printer/retoucher