03.01.10

Innisfree brand design

Packaging, Consumer

Over the course of several years, the brand presentation for Korea’s first natural cosmetics line had become fragmented. Having just completed the design of a new logo and with an eye toward global expansion, Amore Pacific was looking for an identity system that would reflect the simple beauty of Innisfree's natural offering. Minneapolis-based Duffy & Partners took the mark and built meaning for it through the development of a brand language that celebrates its “nourishing beauty of nature” position. A nature-inspired color palette for packaging materials and graphics, differentiates platforms by audience and usage and a simple and bold illustration style strengthens shelf presence and reinforces key ingredient stories.

www.duffy.comwww.amorepacific.com