09.10.10

International Spy Museum out-of-home

Out-of-Home Ads, Consumer

Spies can be anywhere (just check the recent headlines), and in the world of espionage, an umbrella can be a pistol, a pen can be a microphone and a quiet kid at Starbucks, a KGB informant. Nothing is what it seems. Philadelphia-based Red Tettemer created two complementary campaigns that appeared in Washington DC metro centers and invited the public to question the seemingly normal world around them. Each execution includes a text2go call-to-action that encourages pedestrians to solve puzzles and uncover the truth behind disguises. Staying true to the mysterious spy brand, there is no revealed incentive until the person sends a text—then the secrets are uncovered and the user receives a coupon for the Spy Museum.

Todd Landaker, senior art director; Cindy Boyer, senior writer; John Sterling Ruth, designer/photographer; Steve Thompson, associate creative director; Steve Red, chief creative officer; Todd Taylor, executive creative director; Susan Fortin/Kelly Amatangelo, account executives.

redtettemer.comwww.spymuseum.org