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Israeli "Golden Fish" print awards campaign

Print Ads, Self-Promotion

For the 19th annual Golden Fish Print Award show held in Israel, ACW Grey Tel Aviv illustrated the headline "Creatives only use 10% of their talent. It's time to bring out the rest," by showing what the other 90% might produce. The campaign calls out creatives all over the country to realize their full potential and create print ads worthy of this competition.

Itzik Cohen, art director; Idan Levy, writer; Ziv Meiri, creative director; Tal Riven, executive creative director; Yotam Cohen/Miriam Moshinsky/Gal Shkedi, illustrators; Racheli Zatlawi, producer; ACW Grey Tel Aviv (Tel Aviv, Israel), ad agency; Israeli Golden Fish Print Awards, client.