11.24.11

OUÏ FM outdoor boards

Out-of-Home Ads, Entertainment

This campaign by Leg Agency (Paris, France) announces that OUÏ FM, a rock-and-roll radio station, until now only picked up in Paris, is extending its broadcast to several provincial towns. With the headline “Rock is here to change your life.” the campaign plays on the contrast between the loud, raucous rock lifestyle and the quiet of small, provincial French towns.

Caroline Lorin/Stéphane Richard, art directors; Gabriel Gaultier, writer/creative director; Matthieu Raffard, photographer; Pierre Sattin/Pia Schneider/Jeremie Zacharias, producers; Catherine Candusso, agency producer; Arnaud Dutant/Thomas Kohn, project managers.

www.leg-agency.comwww.ouifm.fr