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Jack Daniel's "Independence Day" poster campaign

Posters, Consumer

To celebrate Independence Day, Jack Daniel’s and Arnold Worldwide|Boston collaborated on this patriotic campaign. The partnership—with independent artists in Berkeley, California, Austin, Texas and Brooklyn, New York—resulted in five, hand-made posters centered on independence. The posters were fashioned in a variety of traditional methods, including being hand-painted on the side of a truck door, sewn and embroidered into a flag and carved from the charred wood of a Jack Daniel’s whiskey barrel and screen-printed. The processes were documented in a series of videos (“Jack Daniel’s meets The Sign Painter,” “Jack Daniel’s meets Helms Workshop”  and “Jack Daniel’s meets Jon Contino”) that will be shown in bars across the US along with the original artwork.

Travis Robertson, art director; Greg Almeida, writer; Travis Robertson/Greg Almeida, associate creative directors; Pete Favat, chief creative officer; Wade Devers, group creative director; Helms Workshop/Golden West Sign Arts/Jon Contino, artists; Nate Laver/Kyle Osburn, directors of photography; William Near, producer; Ben Ouellette, assistant producer; Todd Buffum, senior digital producer; Jim Spadafora, print producer; Kate Murphy, project manager; Nate Stewart, account director; Shannon Colletti, account supervisor; Andrea Ricker, art buyer; Carmen D'Ascendis, director of global marketing.