04.18.08

Jaguar XF print campaign

Print Ads, Consumer

Jaguar is pushing the boundaries of automotive design and experience with the all new XF—a design that fuses the style and performance of a sports car with the features, refinement and space of a luxury sedan. Euro RSCG Fuel New York created an integrated campaign, an evolution of the “Gorgeous” campaign, to launch the award winning Jaguar XF and continue the repositioning of Jaguar as a modern luxury brand. It utilizes a creative style that breaks the norm of the automotive category, announces the arrival of a new Jaguar and heralds the launch of the company’s new vision. The campaign rolled-out in February in Europe and the U.S. and includes cinema and TV spots, print, out-of-home and rich media online banners.

Eric Bertuccio/Jason Kreher, Euro RSCG NY, writers; Patrik Bolecek/Don Ban/Kristina Williams, Euro RSCG NY, creative directors; Alicia Johnson/Hal Wolverton, Euro RSCG NY, executive creative directors; Caroline Krediet, Euro RSCG NY/Harvey Cossell, Euro RSCG NY/Imogen Forsyth, Mindshare, media planners; CJ O’Donnell, Jaguar, global marketing director; David Lewis, Jaguar, UK marketing director; Mike O'Driscoll, Jaguar, managing director.

www.eurorscg.comwww.jaguarxf.com