12.22.08

JAQK Cellars brand design

Packaging, Consumer

When the founders of San Francisco-based Hatch Design decided to launch a product, they took advantage of their location and partnered with an incredible Napa winemaker. JAQK Cellars was the result. It’s a playful name—an acronym comprised of the first letters of the jack, ace, queen and king from a deck of cards—for the distinctive, limited-production wines (three from the Napa Valley and one from the Sonoma Coast). The names and bottle designs capture the allure and sophistication of the world of gaming. Plans are in the works to build and open a JAQK Cellars winery in the Napa Valley four years from now.

Ryan Meis/Eszter Clark, designers; Vinnie Chieco, writer; Katie Jain/Joel Templin, creative directors.

www.hatchsf.comwww.jaqkcellars.com