08.14.08
Jet Blue "Jetting" TV spot
TV/Radio Commercials, Consumer
Subtle yet sophisticated is the way Los Angeles-based design/animation studio Royale describes its dynamic typography and animation work on this clever new brand spot for J. Walter Thompson New York client Jet Blue Airways. In both 30- and 60-second versions, it’s a harmonious combination of live action and typography that presents the idea that Jet Blue gives flyers more. Set to Electric Light Orchestra's classic song, “Mr. Blue Sky,” it opens with a swirl of 3-D animated, blue-hued clouds, sky and lines while a voiceover announces, '“Welcome aboard folks and we’d like to thank you for not flying and choosing to jet with Jet Blue.” The type and animation is subtle yet sophisticated and moves in a way that’s harmonious with the live action. The result is playful, but not cartoonish.
Grant Mason, JWT New York, art director;
Brien Holman, Royale/Kyle SmithRoyale, designers;
Josh Bogdan, JWT New York, writer;
Brien Holman, Royale/Jayson Whitmore, Royale, creative directors;
Con Williamson, JWT New York/Jeff Bitsack, JWT New York, executive creative directors;
Johan Renck, RSA Films, director;
Drew Lippman, JWT New York/Anne Hong, Royale, producers;
Jen Lucero, Royale, executive producer;
Claudio Miranda, RSA Films, director of photography;
Mike Colao, Mackenzie Cutler, editor;
John Robson, Royale/Patrick Scruggs, Royale/Greg Reynard, Royale/Nick Baquero, Royale/Kevin Tonkin, Royale, animators;
Viviana Kim, Royale/Maura Alvarez, Royale/Lance Ranzer, Royale/Jenn Epstein, Royale/Vinh Nguyen, Royale/Scott Baxter, Royale/Mattanah Yip, Rotoscope artists;
Tim Masick, Company 3, film colorist;
Tom Jucarone, Sound Lounge, sound mix;
Kristina Lenz, JWT New York, business director;
Alex Morrison, JWT New York, account manager.
www.weareroyale.comwww.jetblue.com