01.14.10

Joss Vodka branding

Packaging, Consumer

Sòlas Distillery recently debuted Joss Vodka, a super-premium craft spirit artfully distilled from Nebraska-grown organic wheat and Sandhills filtered water from the Ogallala Aquifer. With naming, branding and package design by Lincoln, Nebraska-based agency Archrival, it’s targeted to trendy, young professionals between the ages of 24 and 35. Joss is distilled by Zac Triemert, one of a few distillers in the U.S. with a master’s degree in distilling from Herriot-Watt University in Edinburgh, Scotland, and incorporates multiple distillations in a distillation column designed by Triemert to produce extraordinarily pure vodka. The result is a pure, smooth vodka of the highest quality that’s terrific straight-up or in a favorite cocktail. The Joss brand identity and packaging design reflects a glamorous and stylish attitude that’s fashionable, relaxed and confident without ever appearing arrogant.

Joel Kreutzer, designer; Clint! Runge, creative director; Kevin Fuller, account manager.

www.archrival.comwww.jossvodka.com