12.07.11

Juil naming, identity, packaging

Identity, Consumer

Minneapolis consultancy Ideas that Kick (formerly HartungKemp) developed this dimensional consumer experience—naming and identity, product and package designs, a retail website and an ad campaign—for upstart footwear brand Juil. The concept and approach articulate the benefits of the company’s exclusive technology, pit the sandals against traditional footwear and put the brand in a retail category all its own. The product and packaging are designed to make the buyer feel special even before they slip their feet into the sandals. The keepsake elegance of the box and the delight of the free yoga bag included with every pair add up to memorable branding.

Dawn Wenck/Ellen Risch-Boody/Kate Carlson/Annika Seaberg, designers; Brian Beatty, writer; Stefan Hartung, creative director; William Clark/Kick, photographers.

www.ideasthatkick.comwww.juil.com