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03.27.14

Keira Watering Cans posters

Posters, Consumer

Not only are Keira watering cans eco-friendly, manufactured from 100% recyclable material, their clean, ergonomic designs are inspired by nature. This campaign by McCann Detroit was influenced by the simplicity and beauty of the watering cans, and highlights the fact that these garden tools are as beautiful and colorful as the plants they water. A series of stylish print ads capture the cans’ environmental responsibility as well as the botanical roots—pun intended—of their design.

David Brajdic/Ed Parks, art directors/writers; Robin Chrumka/Mike Stocker, executive creative directors; Nathan Garcia, photographer; McCann Detroit (Birmingham, MI), ad agency; Keira, Client.

mccanndetroit.com