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09.08.08
Kellogg's b-to-b print campaign
Print Ads, Business
The objective for ad agency HSR was to communicate to grocery chains how Kellogg’s products increase center-store profits. The challenge was to make the products look appealing and still communicate the concept; each ad features a specific Kellogg’s product transformed into a growth symbol.
Jonah Otchy, art director;
Sarah Lyons, writer;
John Pattison, creative director;
Tom Rentschler, executive creative director;
Steve Paszt, photographer;
Bryan Simpson, photographic illustrator.
www.hsr.comwww.kelloggs.com